Email Marketing

To a lot of people, the term “email marketing” automatically conjures images of an email intent on one thing - selling. In actual fact, there are a number of types of email communications such as announcements, newsletters, catalogs, press releases etc. They may not all be directly sales related but can certainly contribute to their bottom line in other ways.

Email marketing works!

  • Emails are a great way to get in closer contact with customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement.
  • You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure.
  • You only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
  • Email marketing is predicted to return an incredible $43.52 for every dollar spent in 2009. That’s a fantastic ratio.

Easy to Use with Measurable Results

One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money. When you conduct email marketing with SproutLogic, you can see very quickly what is working, and what is not.

email snapshot

If you have tried email marketing in the past and have been overwhelmed by unsubscribe requests, or bounced emails. We can offer something better - automated processes that handle all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of emails that bounce.

Feature Rich

  1. Customed Designed
    Your emails can be designed to match your current brand standards or
  2. Self-Mailing Templates
    Want to send out emails yourself? We'll give you an account so you can create and send send your own campaigns using our re-usable template. Add your own content and send as often as you would like.
  3. Manage lists and Subscribers
    We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you've got a small list, or need to get your hands dirty with segmenting and personalization, we've got you covered.
  4. List Personalization and Segmentation
    Capture Segments let you send campaigns to certain parts of your subscriber lists, based on rules you can setup. Using segments can let you send much more targeted emails.
  5. Reporting and Analytics